Why We Buy

Name: Why We Buy
Brand: Arotahi Agency
SKU: 9781416595243
Price: 19.0 NZD
Availability: OutOfStock

By Underhill and Paco Underhill

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3.88

( 13,449 ratings, 580 reviews)

Summary

Why We Buy by Paco Underhill delves into the science of shopping and explores consumer behaviours and the psychology behind purchasing decisions. The book uncovers how retailers can influence customer experiences and increase sales by understanding what makes shoppers tick. Through observations and insights, Underhill provides a guide for businesses to enhance their retail strategies effectively.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this insightful read if you're fascinated by the psychology of shopping and the subtle factors influencing purchasing decisions. The book explores consumer behaviour in various retail environments and offers intriguing observations backed by research, making it a compelling choice for anyone interested in business strategies or improving their own retail experience.

Why We Buy

Synopsis coming soon.......

Description

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

This enlightening edition includes new information on:

- The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

- A guided tour of the most innovative stores, malls, and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious São Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Reviews of Why We Buy praise it as an entertaining and insightful read that appeals to both retail professionals and consumers. It is lauded for its witty prose and ability to make readers reflect on their shopping habits. The book is recognised for its engaging analysis of consumer behaviour and is appreciated for elevating the understanding of shopping as a vital skill.

Book Details

INFORMATION

ISBN: 9781416595243

Publisher: Simon & Schuster

Format: Paperback / softback

Date Published: 30 December 2008

Country: United States

Imprint: Simon & Schuster

Edition: Updated, Revised ed.

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 140.0mm

Height: 214.0mm

Weight: 284g

Pages: 320

Collections

Business & Entrepreneurship Business Strategy & Negotiation Education & Reference Marketing & Sales Non-Fiction Paco Underhill Underhill

About the Author

Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.