What It Takes

How I Built a $100 Million Business Against the Odds
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( 190 ratings, 29 reviews)
Format: Paperback / softback
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What It Takes

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The CEO of Saint Luna and founder of aden + anais reveals how she built a multimillion-dollar business by playing by her own rules and inspiring other women to do the same.

When Raegan Moya-Jones was told by her overbearing male boss that she didn't have an entrepreneurial bone in her whole body, she almost laughed in his face. What he didn't know was that the business she'd been secretly working on in the small hours of the night after putting her daughters to bed had just hit a revenue of $1 million.

Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded, is a global, multi-million dollar franchise bringing in revenue over $100 million. Now, Raegan's off on a new adventure, launching Saint Luna, a boutique liquor company poised to turn the stereotype of moonshine on its head.

John Burrough's quotation, Leap, and the net will appear, has always been Raegan's guiding principle in business. Her entrepreneurial journeyβ€”from babies to boozeβ€”will show the hopeful entrepreneur that she doesn't have to know it all, as long as she's willing to leap. If Raegan can do it, anyone can.

What It Takes by Raegan Moya-Jones is a testament to this spirit of resilience and daring.

Book Details

INFORMATION

ISBN: 9780241297209

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 09 May 2019

Country: United Kingdom

Imprint: Portfolio Penguin

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 153.0mm

Height: 234.0mm

Weight: 332g

Pages: 272

About the Author

Raegan Moya-Jones is the founder and CEO of Saint Luna, a boutique moonshine company, and the founder and former CEO of aden + anais, an award-winning lifestyle brand for babies and children. She was the 2014 winner of the EY Entrepreneur of the Year award and is a board member of Hopeland, a charity dedicated to making sure all children have a family. Her previous book Swaddle Love is a short history of the ancient practice of swaddling. Originally from Australia, she now lives in Brooklyn with her husband and their four daughters.

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