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What Do Corporations Want?
Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm
Brief Description
What Do Corporations Want? explores the battleground of 'corporate purpose' amidst the competing desires of stakeholders. While some argue that corporations should solely focus on profit generation, others believe they should facilitate social change. Timothy Kuhn, a leading organisation studies scholar, challenges this 'either/or' perspective, asserting...
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Description
What Do Corporations Want? explores the battleground of 'corporate purpose' amidst the competing desires of stakeholders. While some argue that corporations should solely focus on profit generation, others believe they should facilitate social change.
Timothy Kuhn, a leading organisation studies scholar, challenges this 'either/or' perspective, asserting that modern corporations must encompass multiple roles simultaneously.
Kuhn introduces a bold new Communicative Theory of the Firm, which underscores the authoritative forces shaping corporations' identities and activities. This theory serves as a roadmap through the complex terrain of competing desires, aiming to foster more responsive corporations.
The book redefines our understanding of corporate objectives by integrating communicative and new materialist theories, complemented by three insightful case studies.
Book Details
INFORMATION
ISBN: 9781529214284
Publisher: Bristol University Press
Format: Paperback / softback
Date Published: 16 September 2025
Country: United Kingdom
Imprint: Bristol University Press
Illustration: 1 Tables, black and white; 7 Illustrations, black and white
Audience: General / adult, Professional and scholarly
DIMENSIONS
Weight: 250g
Pages: 258
About the Author
Timothy Kuhn is Professor in the Department of Communication at the University of Colorado, Boulder.
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