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Traction
How Any Startup Can Achieve Explosive Customer Growth
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Check link for latest rating. ( 9,731 ratings, 522 reviews)
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Traction
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business.
Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
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Description
Two successful entrepreneurs offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference.
Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users.
Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution—every startup is unique, so no single method is guaranteed to generate traction.
Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Traction by Gabriel Weinberg and Justin Mares is highly regarded for providing practical advice and strategies for startup growth and gaining market traction. Reviewers commend it for answering key entrepreneurial questions about scaling and user acquisition, with its Bullseye Framework receiving particular praise. Notable figures in the entrepreneurial and investment communities endorse it as an essential resource that complements other influential business guides.
Book Details
INFORMATION
ISBN: 9780241242537
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 29 October 2015
Country: United Kingdom
Imprint: Portfolio Penguin
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 155.0mm
Height: 234.0mm
Weight: 298g
Pages: 240
About the Author
Gabriel Weinberg (Author) Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction. Justin Mares (Author) Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.
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