To Sell Is Human

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education.

* Review coverage in Australian and New Zealand publications such as Age, SMH, Australian, NZ Listener, NZ Herald and Dominion Post * Review coverage in specialist business publications such as Charter magazine, BRW, HR Monthly and Australian Financial Review * Review coverage across popular Australian business blogs * Extracts in lifestyle and general publications such as Canberra Times RELAX and QANTAS magazine * Feature interview with the author in a key broadsheet such as the Australian or Age * Author interviews on national and local radio programs such as RN Breakfast and Radio NZ's Sunday Morning * Early reading copies available to the trade * Co-op available * Giveaways and advertisements in current affairs publications such as The Monthly and Crikey * Advertisements in bookseller newsletters and catalogues * Banner advertising on booksellers websites * Lightwall advertising in major airports * Feature title in Text newsletters and website * Major social media campaign including dedicated Twitter and Facebook competitions

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