The Visibility Mindset

Name: The Visibility Mindset
Brand: Unknown
SKU: 9781119890492
Price: 51.99 NZD
Availability: InStock

How Asian American Leaders Create Opportunities and Push Past Barriers

By Bernice M. Chao and Jessalin Lam

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Summary

The Visibility Mindset by Bernice M. Chao and Jessalin Lam is a practical guide aimed at helping professionals in the business and entrepreneurship sector amplify their presence and impact. The book explores strategies for building a personal brand, leveraging networking opportunities, and effectively communicating one's value in the marketplace. Through practical insights and real-world examples, it empowers individuals to stand out and succeed in their careers.
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Format: Hardback

$51⁹⁹

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The Visibility Mindset

$51⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're eager to enhance your professional presence and impact in the world of business and entrepreneurship. It offers insights into leveraging visibility as a strategic tool to advance your career or business by sharing the authors' experiences and actionable advice. Whether you're looking to empower yourself or help others find their footing in competitive environments, this book provides motivating and practical guidance.

Description

Explore the challenges faced by Asian professionals and how to overcome them.

A SOUTHERN CALIFORNIA BOOK FESTIVAL AWARD WINNER
A NEW ENGLAND BOOK FESTIVAL AWARD WINNER
A PINNACLE BOOK AWARD WINNER

"A must-read if you're ready to unlock your full potential!"
—Tiffany Pham, Founder and CEO, Mogul

Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way. Exploring a variety of myths, stereotypes, and problems faced by Asian American professionals, this book will empower you to overcome many of these issues.

The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you succeed as you move forward in your careers. The book explores how to work with others effectively, handle microaggressions, leverage the power of networking, and manage and mentor others while seeking out mentorship for yourself. An indispensable resource for Asian professionals, The Visibility Mindset also deserves a place in the hands of allies of Asian American professionals seeking a deeper understanding of the challenges faced by their friends and colleagues.

Book Details

INFORMATION

ISBN: 9781119890492

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 22 November 2022

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 28.0mm

Width: 155.0mm

Height: 231.0mm

Weight: 408g

Pages: 240

Collections

Bernice M. Chao Business & Entrepreneurship Jessalin Lam Non-Fiction

About the Author

BERNICE CHAO is an award-winning marketing creative and is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the industry, Bernice is helping shape the AAPI community as the co-founder of the nonprofit Asians in Advertising, a global community advocating for AAPI. Bernice is a professor, mentor, and public speaker, with topics ranging from Asian American advocacy, storytelling, and leadership. Bernice has been inducted into the American Advertising Federation’s Advertising Hall of Achievement and featured in Forbes, SXSW, ADWEEK, and more. Bernice lives with her husband Matt and two children in Los Angeles, California.

JESSALIN LAM is co-founder of Asians in Advertising, a global nonprofit for Asians focused on community, opportunities for career growth and showcasing Asian talent. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. Jessalin has been part of 3AF NextGen Leaders to launch their annual mentorship program. Jessalin has been recognized as the 2022 Asian Hustle Network Top 50 Unsung Heroes, 2021 Nancy Hill Award Recipient, 2018 Ad Club of NY Women Fellowship, and 2016 ADCOLOR Futures.