The Story is Everything

Name: The Story is Everything
Brand: Hachette Aotearoa New Zealand
SKU: 9781913947941
Price: 37.99 NZD
Availability: InStock

Mastering Creative Communication for Business

By Andreas Loizou

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( 19 ratings, 1 reviews)

Summary

The Story is Everything by Andreas Loizou delves into the art of storytelling in the business world. It explores how compelling narratives can influence decision-making and drive success in entrepreneurship. By weaving insightful anecdotes and pragmatic advice, the book serves as a guide for professionals looking to enhance their communication skills and make a lasting impact.
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Format: Paperback / softback

$37⁹⁹

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The Story is Everything

$37⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're interested in understanding how powerful storytelling can transform your business communication and enhance your entrepreneurial ventures. It's a compelling read for those looking to engage audiences, drive innovation, and effectively convey ideas in the business world.

Explores the tips and techniques that will transform you into a creative and persuasive business storyteller.

Description

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.

This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.

From writing a persuasive pitch for a new product to turning dull data into exciting tales, The Story is Everything will give you the tools to spread your message with style, originality and success.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Story is Everything by Andreas Loizou receives praise for transforming business communication through storytelling. Reviewers highlight its practical and creative approach to improving writing and presentation skills, with an emphasis on applying these skills to influence and engage audiences. The book is noted for its clarity, humour, and ability to make complex concepts accessible, offering readers an engaging and inspiring toolkit for effective communication.

Book Details

INFORMATION

ISBN: 9781913947941

Publisher: Laurence King Publishing

Format: Paperback / softback

Date Published: 14 April 2022

Country: United Kingdom

Imprint: Laurence King Publishing

Illustration: 32 photos, 38 line drawings/graphs

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 18.0mm

Width: 142.0mm

Height: 200.0mm

Weight: 356g

Pages: 192

Collections

Andreas Loizou Business & Entrepreneurship Laurence King Publishing Non-Fiction

About the Author

Andreas Loizou teaches business storytelling, writing skills and finance at companies and universities around the world. He qualified as an accountant, worked as an equity analyst and was a director of training at Financial Times Knowledge. His book The Devil's Deal has been translated into nine languages. He's the founder of the Margate Bookie literary festival, a social enterprise which encourages a love of reading and writing.