The Road to Luxury

Name: The Road to Luxury
Brand: Unknown
SKU: 9781119741312
Price: 94.99 NZD
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The New Frontiers in Luxury Brand Management

By Ashok Som and Christian Blanckaert

Summary

The Road to Luxury by Ashok Som and Christian Blanckaert explores the fascinating world of the luxury goods industry, tracing its evolution and uncovering the strategies behind the most successful luxury brands. Blending historical insights with modern business practices, the book provides an analysis of how luxury brands adapt in a rapidly changing global market, offering an engaging exploration for those interested in the intricacies of business and entrepreneurship.
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Format: Hardback

$94⁹⁹

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The Road to Luxury

$94⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are fascinated by the intricacies of luxury brand management and entrepreneurship. It offers insights into the development and strategies of high-end brands, exploring the challenges and successes of the luxury industry. Perfect for those interested in understanding the business side of glamour and exclusivity, it provides a thorough exploration of how luxury brands maintain their allure and market leadership.

Description

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field.

The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.

Readers will also benefit from the inclusion of:

An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China.
The creation of savoir faire and business plan competitions in the luxury industry.
LVMH's sponsoring of Viva Technology.

Perfect for students in MBA programmes or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.

Book Details

INFORMATION

ISBN: 9781119741312

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 21 October 2021

Country: United States

Imprint: John Wiley & Sons Inc

Edition: 2nd edition

Audience: General / adult

DIMENSIONS

Spine width: 33.0mm

Width: 155.0mm

Height: 229.0mm

Weight: 885g

Pages: 512

Collections

Ashok Som Business & Entrepreneurship Christian Blanckaert Non-Fiction

About the Author

ASHOK SOM is Professor of the Management Department at ESSEC Business School. He is one of the pioneering thought leaders in designing organizations and an expert in global strategy. He is author of more than 110 cases, articles and books. He mentors start-ups and holds a PhD in Business Administration from the Indian Institute of Management in Ahmedabad, India.

CHRISTIAN BLANCKAERT is Senior Advisor of EPI group, Eurazeo, Vilebrequin and Furla. He is a board member of the Yves Rocher Group. He has previously served as Chairman and CEO of Hermès Sellier and Executive Vice President of Hermès International.