The Psychology of Luck
Found a better price? Request a price match
The Psychology of Luck
Is it possible to create your own luck? Korean TV producer Min Ji Yoo shares her wisdom on how luck is made, exploring the link between luck and personal success.
Is it possible to create your own luck? Korean TV producer Min Ji Yoo shares her wisdom on how luck is made, exploring the link between luck and personal success.
Praised as a book that 'brings you luck the moment you open it', The Psychology of Luck contains lessons on how to understand—and use—the psychology of luck.
Why are successful people so obsessed with luck?
Because they want to draw things of value to them.
The average person will experience at least a couple of lucky breaks in their lives, but life's successes and failures are dependent on how well you recognise the signs of such luck.
Born into a family with a gift of intuitive foresight and raised in Korean traditions of numerology, astrology, and shamanism, Min Ji Yoo has developed deep insights into how people attract luck, money, and the things they value to themselves. In The Psychology of Luck, Min Ji Yoo focuses on how successful people harness their luck to attract success—and how we can too.
Drawing on her years working with celebrities, business tycoons, politicians, and everyday people, Ji Yoo explains that the capacity to take advantage of lucky opportunities determines one's success. In this book, she reveals the surprising truths that you can enrich your life in many ways, simply by changing your attitude and psychological approach to luck.
Each chapter offers life lessons about luck and abundance—as well as approaches that quiet those anxieties that weigh us down. From 'live according to your instincts' to 'the more grace you give, the less pain you receive', Min Ji Yoo demonstrates that self-knowledge, worldly wisdom, and luck are essential to becoming rich—whether measured in money, love, health or spiritual terms.
Book Details
INFORMATION
ISBN: 9781785126604
Publisher: Bonnier Books Ltd
Format: Paperback / softback
Date Published: 09 June 2026
Country: United Kingdom
Imprint: Leap
Audience: General / adult
DIMENSIONS
Width: 135.0mm
Height: 216.0mm
Weight: 250g
Pages: 288
About the Author
Min Ji Yoo is a fortuneteller, master of philology and astrology, all skills drawn from the Korean tradition of shamanism. She inherited her intuitive gifts from her grandmother.
In her twenties she worked in the Korean TV industry, where she observed how successful people harnessed their luck. She then went out her own to become a successful producer and publisher.
A lifelong student of luck and fate, she is now an admired advisor on attaining wealth in all its forms through the psychology of luck.
Also by Min Ji Yoo
View allMore from Self-Help & Personal Development
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
