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The Pricing Model Revolution
How Pricing Will Change the Way We Sell and Buy On and Offline
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Format: Hardback
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The Pricing Model Revolution
$7199
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for C-level executives, managers, entrepreneurs, and sales leaders, this book is perfect for business professionals seeking to deepen their understanding of modern pricing frameworks to drive growth and profitability.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
An incisive and accessible blueprint to pricing your company’s products and services
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world-renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.
Although it's rigorous and evidence-backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:
- How to make smart and innovative pricing a core component of your next product offering
- How to distinguish between every new, future-oriented monetization approach
- Which factors to consider when you’re choosing a new pricing model for your most popular products
An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.
Book Details
INFORMATION
ISBN: 9781119900573
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 26 May 2022
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 24.0mm
Width: 202.0mm
Height: 368.0mm
Weight: 510g
Pages: 256
About the Author
DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years’ experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.
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