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The Pricing Model Revolution

How Pricing Will Change the Way We Sell and Buy On and Offline
By Danilo Zatta
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Pricing Model Revolution by Danilo Zatta is a practical guide to selecting and implementing effective pricing strategies for your products and services. The book covers a wide array of monetisation models such as freemium, subscription, pay-per-use, and neuropricing, equipping readers with the tools to choose the most suitable approach. It is evidence-based yet accessible, focusing on actionable insights to help businesses build a strong competitive edge and increase revenue.
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Format: Hardback
$7199
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for C-level executives, managers, entrepreneurs, and sales leaders, this book is perfect for business professionals seeking to deepen their understanding of modern pricing frameworks to drive growth and profitability.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

An incisive and accessible blueprint to pricing your company’s products and services

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world-renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence-backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:

  • How to make smart and innovative pricing a core component of your next product offering
  • How to distinguish between every new, future-oriented monetization approach
  • Which factors to consider when you’re choosing a new pricing model for your most popular products

An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

Book Details

INFORMATION

ISBN: 9781119900573

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 26 May 2022

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult

DIMENSIONS

Spine width: 24.0mm

Width: 202.0mm

Height: 368.0mm

Weight: 510g

Pages: 256

Collections

Business & Entrepreneurship Business Leadership & Management Customer Service & Experience Danilo Zatta Marketing & Sales Non-Fiction

About the Author

DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years’ experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.

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