The Art of Being Unreasonable

Name: The Art of Being Unreasonable
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SKU: 9781118173213
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Lessons in Unconventional Thinking

By Eli Broad

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Summary

In The Art of Being Unreasonable, Eli Broad shares his unconventional approach to achieving success in business and philanthropy. Through personal anecdotes and insights, he illustrates how challenging norms and thinking outside the box can lead to remarkable achievements. The book is designed to inspire entrepreneurs by encouraging them to embrace creativity and boldness in their pursuits.
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Format: Hardback

$47⁹⁹

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The Art of Being Unreasonable

$47⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

If you're drawn to visionary experiences in business and entrepreneurship, this book offers insights from a self-made billionaire who challenges conventional wisdom to achieve remarkable success. It's perfect for those intrigued by the power of audacious and unconventional thinking in transforming industries and building empires.

Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy.

Description

Unorthodox success principles from a billionaire entrepreneur and philanthropist

The Art of Being Unreasonable by Eli Broad demonstrates how "unreasonable thinking" has enabled him to build two Fortune 500 companies, accumulate personal billions, and utilize his wealth to revolutionise philanthropy. Broad's contributions include funding scientific research institutes, K-12 education reform, and several of the world's most esteemed contemporary art museums. Unlike "reasonable" people, who concoct reasons for why something new or different can't be done, this book reveals the "unreasonable" principles—from negotiation to risk-taking, from investing to hiring—that have driven Eli Broad to success.

Broad was instrumental in the creation of the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum in downtown Los Angeles.
His innovative approach to philanthropy has spawned scientific and medical research centres in genomic medicine and stem cell research.
At Michigan State University, his alma mater, he endowed a full-time M.B.A. programme, and he and his wife have funded a new contemporary art museum on campus to benefit the broader region.
Eli Broad founded KB Home and SunAmerica, both Fortune 500 companies.

If you're trapped following the conventional path of "reasonable" people and not progressing, let Eli Broad show you the power of being unreasonable. Discover how far your next venture can go with the guidance of The Art of Being Unreasonable.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Art of Being Unreasonable by Eli Broad offers insights into the author's unorthodox approach to business and entrepreneurship. Reviews highlight Broad's dynamic strategies that encourage thinking outside the box, showcasing his successes as both a businessman and a philanthropist. Many readers appreciate the book's straightforward storytelling, which blends practical advice with personal anecdotes, inspiring creativity and boldness in pursuing business goals.

Book Details

INFORMATION

ISBN: 9781118173213

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 25 May 2012

Country: United States

Imprint: John Wiley & Sons Inc

Contributors:

Foreword by Michael R. Bloomberg
Foreword by Michael R. Bloomberg

Audience: Professional and scholarly

DIMENSIONS

Spine width: 25.0mm

Width: 147.0mm

Height: 224.0mm

Weight: 431g

Pages: 208

Collections

Business & Entrepreneurship Eli Broad Non-Fiction

About the Author

Eli Broad is an entrepreneur, philanthropist, and the founder of two Fortune 500 companies, KB Home and SunAmerica. He is an internationally known art collector and museum patron and has been profiled on 60 Minutes , in Vanity Fair , and in the New York Times for his role in the creation of Los Angeles cultural institutions, including the Frank Gehry--designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new contemporary art museum he and his wife Edythe are building in the heart of downtown Los Angeles. He and his wife have been the driving force behind a genomic medicine research powerhouse--the Broad Institute of Harvard and MIT--and three stem cell research centers in California. He is a life trustee on the boards of MOCA, LACMA, and the Museum of Modern Art in New York and is regent emeritus of the Smithsonian Institution.