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Strategic Design
8 Essential Practices Every Strategic Designer Must Master
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Format: Paperback / softback
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See moreDesign professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. This book provides an overview of these practices, and case examples in which companies and designers have effectively used these practices.
This book will help design professionals to become familiar with effective practices and tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this strategic role, design professionals need to master a set of strategic practices—i.e., routinized strategic actions and ways of working.
However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. In Strategic Design by Giulia Calabretta and Gerda Gemser, we provide an overview of these practices, of tools supporting these practices, and of case examples in which companies and designers have effectively used these practices.
This book will help design professionals to become familiar with effective practices and tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools. The cases in this book will refer to companies of different size and age, operating locally or globally, and offering products and/or services.
It will be aimed at design professionals who are or want to be involved in innovation on a strategic level (e.g., co-development of design briefs, innovation portfolio management, growth strategy, business model innovation). These design professionals might be working for design/innovation consultancies or as design/innovation managers within a company.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Strategic Design by Giulia Calabretta and Gerda Gemser is praised for its practical approach, blending insights from both leading academics and experienced practitioners, making complex ideas accessible.
Book Details
INFORMATION
ISBN: 9789063694456
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 15 September 2016
Country: Netherlands
Imprint: BIS Publishers B.V.
Illustration: colour illustrations throughout
Audience: Professional and scholarly
DIMENSIONS
Spine width: 19.0mm
Width: 193.0mm
Height: 244.0mm
Weight: 650g
Pages: 228
About the Author
Giulia Calabretta (Author)
DR. GIULIA CALABRETTA is Assistant Professor of the Strategic Value of Design at the Faculty of Industrial Design Engineering, Delft University of Technology. Giulia received a Master s Degree in Management and Marketing from Bocconi University (Italy). She also holds a PhD in Management Science from ESADE Business School (Spain), and a Post Doc from BI Norwegian School of Management (Norway). Giulia believes that using design and design practices is the best way for companies to become more innovative in nature and structure, and will prepare them to embrace the behavioural, technological and cultural revolutions of the future. Her current research focus is on understanding how design practices and capabilities can be eff ectively and permanently integrated into a company s innovation strategy and processes. Additionally, she is interested in what makes a great Chief Design Officer, and why each company (and institution) should have one. Her research has been published in such journals as Organization Studies, Journal of Product Innovation Management, Journal of Business Ethics, Journal of Service Theory and Practice, Journal of Service Management.Gerda Gemser (Author) Prof. Gerda Gemser is Full Professor of Business and Design at RMIT University of Technology and Design, Melbourne, Australia. She is one of the distinguished full professors appointed by RMIT University to stimulate design research. Gerda earned her PhD degree at the Rotterdam School of Management (The Netherlands). She has conducted different studies on the effects of design on company performance (in cooperation with the European governments and design associations such as the Association of Dutch Designers (BNO) and Premsela). She has held positions at different universities in The Netherlands, including Delft University of Technology and Erasmus University (Rotterdam School of Management). She has been a visiting scholar at the Wharton School, University of Pennsylvania (US) and Sauder School of Business, University of British Columbia (Canada). Her research is focused on management of innovation and design in particular. She is part of the editorial board of Journal of Design, Business and Society, is co-chair of the Advisory Board for the annual Design for Business research conference as organized by Agideas (Design Foundation Melbourne), and is part of the Executive Board of RMIT's Design Research Institute. She has published in journals such as Organization Science, Organization Studies, Journal of Management, Journal of Product Innovation Management, Long Range Planning, and The Design Journal, International Journal of Design and Design Studies.Ingo Karpen (Author) Dr Ingo Karpen is an Associate PMore from Business & Entrepreneurship
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