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Shifting the Balance
How Top Organizations Beat the Competition by Combining Intuition with Data
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Check link for latest rating. ( 18 ratings, 2 reviews)
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Format: Hardback
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See moreThis book explores how decision-making is changing in the digital economy. The role of data and intuition will continue to rebalance as analytics take on a more significant role in how companies develop and execute strategy. Case studies explore best-in-class organizations from various sectors including pro sports, media, and finance.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.
What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? Shifting the Balance analyzes the turn towards data-driven decision-making and describes how best-in-class organizations use data to shift their field of vision so it is forward-looking instead of reactive.
Case studies with practical examples of how leading businesses address key challenges on the path to becoming data-driven include:
- How companies such as Hewlett-Packard and Land O’Lakes, whose industries are defined by resellers, are connecting directly with their customers to improve satisfaction and relevancy.
- How data-driven decision-making shaped the largest one-sided deal in sports, paying the owners of a team that did not play a game for 40 years over $800 million.
- How companies such as Peloton and UberEats are using data-driven decision-making to disrupt and reimagine the fitness and restaurant industries.
- What professional sports franchises such as the Oakland A’s, Philadelphia Eagles, and Toronto Maple Leafs can teach us about using data in game-changing business decisions.
Shifting the Balance offers a roadmap that will enable organizations to make better business decisions that drive even better results, and provides a fascinating read along the way.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Shifting the Balance is praised for its insight into the transformative power of data in business decision-making. Reviewers highlight its guidance on using real-time data and AI to create competitive advantages, emphasising the need for leaders to adapt to data-driven decision techniques. The book is seen as an essential resource for modern businesses aiming to leverage technology for strategic growth and competitive positioning.
Book Details
INFORMATION
ISBN: 9781770415744
Publisher: ECW Press,Canada
Format: Hardback
Date Published: 20 May 2021
Country: Canada
Imprint: ECW Press,Canada
Edition: No Edition
Audience: General / adult
DIMENSIONS
Width: 160.0mm
Height: 238.0mm
Weight: 250g
Pages: 256
Collections
About the Author
Mark Schrutt (Toronto, ON) is a 30-year veteran of the information technology industry. His work as vice president at the leading tech research firm IDC established Mark as one of the foremost analysts and consultants on digital transformation. He is the author of over 200 IDC industry reports.
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