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Purple Cow

Transform Your Business by Being Remarkable
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( 54,073 ratings, 1,971 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
In Purple Cow by Seth Godin, the author explores how businesses can stand out in today's crowded marketplace by being remarkable. He argues that companies should create products that are unique and attention-grabbing, akin to a "purple cow" in a field of ordinary cows. The book provides insights and practical advice on how to achieve this uniqueness and drive growth.
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're looking for innovative ways to stand out in a crowded market. It offers fresh perspectives on creating remarkable products and services that capture attention and inspire loyalty. Perfect for entrepreneurs and marketers seeking creative, actionable insights.

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Purple Cow

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

In Purple Cow, marketing guru Seth Godin explores the importance of creating remarkable products in a rapidly changing market. Through a series of insightful and often counterintuitive arguments, Godin demonstrates why traditional marketing methods are becoming obsolete. Instead, he introduces the concept of the 'Purple Cow' – something so extraordinary and unique that it captures the world's attention and stands out in a sea of mundane competitors.

Imagine a marketplace where the usual tactics of Pricing, Promotion, and Publicity no longer suffice. Godin highlights the success stories of companies like Apple, Starbucks, Dyson, and Pret a Manger, explaining how their exceptional growth is due to their ability to innovate and produce remarkable offerings. These businesses have broken away from old paradigms, creating products and experiences that are the epitome of the Purple Cow.

The book emphatically argues that in the current golden age of advertising, the saturated environment demands more than just traditional strategies. It suggests that to thrive, businesses must infuse the Purple Cow mentality into every aspect of their offerings. This means designing and delivering products and services that are not only useful but also uniquely compelling and memorable.

Godin's new bestseller is more than just a theoretical guide; it is a practical manifesto for anyone looking to leave a lasting mark in their industry. By sharing real-world case studies and actionable advice, Purple Cow empowers marketers, entrepreneurs, and business leaders to create extraordinary value. It challenges readers to rethink their approach to innovation and to continually seek ways to astonish and engage their audience.

Whether you're an established business leader or an aspiring entrepreneur, Purple Cow offers essential insights and strategies for achieving remarkable success. Make the choice to stand out, to innovate, and to become truly noteworthy in a world where being good enough is no longer enough.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Purple Cow by Seth Godin is praised for its innovative take on marketing, emphasizing the importance of creating remarkable products that stand out in a crowded marketplace. Readers appreciate its practical advice and engaging anecdotes, finding it a refreshing perspective on making businesses more remarkable. Critics, however, note that some concepts may feel repetitive or simplified. Overall, it is considered a valuable read for entrepreneurs and marketers seeking to distinguish their brands.

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Book Details

INFORMATION

ISBN: 9780141016405

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 27 January 2005

Country: United Kingdom

Imprint: Penguin Books Ltd

Audience: General / adult

DIMENSIONS

Spine width: 9.0mm

Width: 129.0mm

Height: 198.0mm

Weight: 117g

Pages: 160

Customer Reviews

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K
Kevsta
A quick read with value

One of the things I especially like about this book, aside from the points it makes, is that it is small. Too many business books end up having a few points and are then inflated into a sizable volume that is not justified by the content being offered.

About the Author

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

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