Purple Cow
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Purple Cow
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Purple Cow
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! DescriptionIn Purple Cow, marketing guru Seth Godin explores the importance of creating remarkable products in a rapidly changing market. Through a series of insightful and often counterintuitive arguments, Godin demonstrates why traditional marketing methods are becoming obsolete. Instead, he introduces the concept of the 'Purple Cow' – something so extraordinary and unique that it captures the world's attention and stands out in a sea of mundane competitors.
Imagine a marketplace where the usual tactics of Pricing, Promotion, and Publicity no longer suffice. Godin highlights the success stories of companies like Apple, Starbucks, Dyson, and Pret a Manger, explaining how their exceptional growth is due to their ability to innovate and produce remarkable offerings. These businesses have broken away from old paradigms, creating products and experiences that are the epitome of the Purple Cow.
The book emphatically argues that in the current golden age of advertising, the saturated environment demands more than just traditional strategies. It suggests that to thrive, businesses must infuse the Purple Cow mentality into every aspect of their offerings. This means designing and delivering products and services that are not only useful but also uniquely compelling and memorable.
Godin's new bestseller is more than just a theoretical guide; it is a practical manifesto for anyone looking to leave a lasting mark in their industry. By sharing real-world case studies and actionable advice, Purple Cow empowers marketers, entrepreneurs, and business leaders to create extraordinary value. It challenges readers to rethink their approach to innovation and to continually seek ways to astonish and engage their audience.
Whether you're an established business leader or an aspiring entrepreneur, Purple Cow offers essential insights and strategies for achieving remarkable success. Make the choice to stand out, to innovate, and to become truly noteworthy in a world where being good enough is no longer enough.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Purple Cow by Seth Godin is praised for its innovative take on marketing, emphasizing the importance of creating remarkable products that stand out in a crowded marketplace. Readers appreciate its practical advice and engaging anecdotes, finding it a refreshing perspective on making businesses more remarkable. Critics, however, note that some concepts may feel repetitive or simplified. Overall, it is considered a valuable read for entrepreneurs and marketers seeking to distinguish their brands.
Book Details
INFORMATION
ISBN: 9780141016405
Publisher: Penguin Books Ltd
Format: Paperback / softback
Date Published: 27 January 2005
Country: United Kingdom
Imprint: Penguin Books Ltd
Audience: General / adult
DIMENSIONS
Spine width: 9.0mm
Width: 129.0mm
Height: 198.0mm
Weight: 117g
Pages: 160
About the Author
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.
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