Small is the New Big

Small is the New Big by Seth Godin is a lively, thought-provoking collection designed to ignite creativity and action in the business world. Renowned for his captivating and innovative perspective, Godin compiles over 180 compelling riffs, each one a spark to inspire you and your colleagues to tap into your latent potential and transform your professional landscape.

This book is a treasure trove of insights from one of today's most influential business minds. Seth Godin brings together his most provocative short pieces from his pioneering blog, alongside his popular columns from Fast Company magazine and select short e-books penned in recent years. Renowned for challenging conventional wisdom, Godin's collected works address a variety of pertinent topics, each piece brimming with actionable insights and contrarian wisdom.

Inside, you'll discover gems such as:

• Clinging to Your Job Title?
• The Persistence of Really Bad Ideas
• The Seduction of 'Good Enough'
• Judging a Book by Its Cover
• Do Less

Small is the New Big is more than a collection of ideas; it's a manual for pushing past the mundane and the safe to venture into extraordinary possibilities. In his introduction, Godin passionately states, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.' This assertion sets the tone for a book filled with humour, wisdom, and motivation.

Prepare to rethink business norms, challenge the status quo, and be inspired to make meaningful changes. Whether you're a seasoned professional or an aspiring entrepreneur, this book will resonate deeply, offering fresh perspectives and bold strategies that can transform both your career and your life's work.