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Product is Hard SVPG Box Set

Includes INSPIRED, EMPOWERED, LOVED, and TRANSFORMED
By Marty Cagan and Chris Jones and Christian Idiodi and Jonathan Moore and Lea Hickman and Martina Lauchengco
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Brief Description
Product is Hard. The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform... Read More
Format: Hardback
$24799
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Product is Hard SVPG Box Set

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Product is Hard.

The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform how you work and the results you can achieve.

Titles included in this one-of-a-kind set:

  • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
  • EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
  • LOVED: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
  • TRANSFORMED: Moving to the Product Operating Model (Silicon Valley Product Group)

INSPIRED is written for product teams, EMPOWERED is written for product leaders, and LOVED is written for product marketing managers. TRANSFORMED is written for those leaders that are working to drive change in their companies.

Together, these books share the critical lessons learned from working with and for many of the top product companies in the world.

Book Details

INFORMATION

ISBN: 9781394326266

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 24 February 2025

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 144.0mm

Width: 422.0mm

Height: 399.0mm

Weight: 2615g

Collections

Arts & Culture Box Sets Business & Entrepreneurship Business Leadership & Management Chris Jones Christian Idiodi Company Culture & Human Resources Education & Reference Engineering, Technology & Agriculture Jonathan Moore Lea Hickman Martina Lauchengco Marty Cagan Non-Fiction

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