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Pop-Up Business For Dummies
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Pop-Up Business For Dummies
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See moreWhether you re just starting out and want to test the viability of your business, or you re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.
Inside Pop-Up Business For Dummies, you’ll find:
- Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.
- Finding the right space for you.
- Negotiating with the landlord and sorting out the legalities.
- Fixing up and fitting out your space on a budget.
- Pulling in the punters - advertising and marketing your pop-up.
- Managing a successful pop-up business day-to-day.
- Closing up shop efficiently.
- Lots of case studies, checklists, tips and hints from experienced pop-up people!
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Pop-Up Business For Dummies by Dan Thompson receives high praise for being an essential read for those considering a pop-up venture. It is lauded for its clear explanation of enriching traditional retail models, and Thompson's insightful understanding of customer relations, particularly through social media. The book is appreciated for its practical guidance and engaging approach to the pop-up business concept.
Book Details
INFORMATION
ISBN: 9781118443491
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 05 October 2012
Country: United States
Imprint: For Dummies
Audience: Professional and scholarly
DIMENSIONS
Spine width: 16.0mm
Width: 137.0mm
Height: 216.0mm
Weight: 345g
Pages: 272
Collections
About the Author
Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian .
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