Pop-Up Business For Dummies

Name: Pop-Up Business For Dummies
Brand: Unknown
SKU: 9781118443491
Price: 47.0 NZD
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By Dan Thompson

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Summary

Pop-Up Business For Dummies by Dan Thompson offers a practical guide to setting up and running a successful pop-up business. It provides step-by-step advice on planning, marketing, and operating a temporary business venture, ensuring you capture the imagination of your target audience. The book covers essential topics from finding the right location to creating a buzz, making it an indispensable resource for aspiring entrepreneurs.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this guide if you're looking to delve into the inventive world of pop-up businesses, gaining insights on how to start and sustain a flexible and dynamic venture. With practical tips from experienced entrepreneurs, it offers strategic advice on everything from marketing to logistics, making it perfect for those keen to explore innovative retail and hospitality concepts.

Whether you re just starting out and want to test the viability of your business, or you re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity.

Description

Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, you’ll find:

Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub.
Finding the right space for you.
Negotiating with the landlord and sorting out the legalities.
Fixing up and fitting out your space on a budget.
Pulling in the punters - advertising and marketing your pop-up.
Managing a successful pop-up business day-to-day.
Closing up shop efficiently.
Lots of case studies, checklists, tips and hints from experienced pop-up people!

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Pop-Up Business For Dummies by Dan Thompson receives high praise for being an essential read for those considering a pop-up venture. It is lauded for its clear explanation of enriching traditional retail models, and Thompson's insightful understanding of customer relations, particularly through social media. The book is appreciated for its practical guidance and engaging approach to the pop-up business concept.

Book Details

INFORMATION

ISBN: 9781118443491

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 05 October 2012

Country: United States

Imprint: For Dummies

Audience: Professional and scholarly

DIMENSIONS

Spine width: 16.0mm

Width: 137.0mm

Height: 216.0mm

Weight: 345g

Pages: 272

Collections

Business & Entrepreneurship Dan Thompson Dummies Non-Fiction

About the Author

Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian .