Outrageous Startup Growth

Create and market products that people can’t ignore using proven strategies from behavioural science.

Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably.

Colin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures.

With nearly two decades of experience in the tech industry spanning the globe, Hodge distils the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for:

• Harnessing behavioural science to optimise acquisition, retention, and user value
• Creating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty
• Designing experiences that nudge customer decisions towards success
• Unveiling your competitors’ hidden psychological tactics and applying them using robust principles.

Whether it’s leveraging social proof, reducing friction, or crafting authentic branding, Outrageous Startup Growth equips you with the tools to build a product that users love—and can’t stop talking about.