Membership Essentials

Name: Membership Essentials
Brand: Unknown
SKU: 9781118976241
Price: 129.99 NZD
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Recruitment, Retention, Roles, Responsibilities, and Resources

By The American Society of Association Executives (ASAE)

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Summary

Membership Essentials by The American Society of Association Executives (ASAE) provides a practical guide for managing and sustaining member-based organisations. It offers insights into developing a successful membership strategy, enhancing member engagement, and delivering value to ensure organisational growth. The book combines expert advice with real-world examples to help leaders understand and navigate the complexities of membership management.
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Format: Paperback / softback

$129⁹⁹

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Membership Essentials

$129⁹⁹

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This book may appeal to you if you're involved in managing or growing membership-driven organizations. It offers essential insights and practical strategies for increasing member engagement, fostering community, and enhancing value, making it a valuable resource for association executives and business leaders alike.

The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention.

Description

The updated and expanded ASAE guide to membership fundamentals

Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more.

This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively.

This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, providing an invaluable resource for those preparing for or already in association leadership positions.

Engage members more fully in the evolving membership environment
Develop models and strategies for relationships, engagement, and affiliation
Explore ways in which the web and social media can benefit your membership
Examine the implications of globalization and the related relational models

The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organisations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.

Book Details

INFORMATION

ISBN: 9781118976241

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 06 May 2016

Country: United States

Imprint: Jossey-Bass Inc.,U.S.

Edition: 2nd edition

Contributors:

Editor-in-chief Sheri Jacobs

Audience: Professional and scholarly

DIMENSIONS

Spine width: 18.0mm

Width: 178.0mm

Height: 252.0mm

Weight: 544g

Pages: 304

Collections

Business & Entrepreneurship Business Leadership & Management Company Culture & Human Resources Non-Fiction The American Society of Association Executives (ASAE)

About the Author

SHERI JACOBS, FASAE, CAE, is President and CEO at Avenue M Group, a full-service association and marketing agency with in-depth expertise in member behavior, engagement, and retention. She is the author of The Art of Membership from ASAE/Wiley.