Measure What Matters

Name: Measure What Matters
Brand: Unknown
SKU: 9780470920107
Price: 52.99 NZD
Availability: InStock

Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

By Katie Delahaye Paine

Summary

Measure What Matters by Katie Delahaye Paine delves into the importance of measurement in communications and marketing. It provides practical guidance on how businesses and entrepreneurs can effectively measure and analyze their efforts to drive better decision-making and improve outcomes. Through detailed examples, the book navigates the complex world of key performance indicators, metrics, and the value of transparency in achieving business objectives.
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Format: Hardback

$52⁹⁹

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Measure What Matters

$52⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're keen to understand how to effectively measure and evaluate communication strategies within businesses. It offers insights into data-driven decision-making, providing practical tools and techniques to track and assess the effectiveness of your efforts to enhance your business performance.

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Description

In an online and social media world, measurement is the key to success.

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed—with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

Based on hundreds of case studies about how organisations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around.
Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences.
The author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate.

Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters, and the difference will show in the most important measure: your bottom line.

Book Details

INFORMATION

ISBN: 9780470920107

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 05 April 2011

Country: United States

Imprint: John Wiley & Sons Inc

Illustration: Graphs: 14 B&W, 0 Color

Audience: General / adult

DIMENSIONS

Spine width: 31.0mm

Width: 158.0mm

Height: 231.0mm

Weight: 454g

Pages: 272

Collections

Business & Entrepreneurship Katie Delahaye Paine Marketing & Sales Non-Fiction

About the Author

KATIE DELAHAYE PAINE is the publisher of KDPaine's Measurement Blog and The Measurement Standard , the first blog and newsletter for marketing professionals dedicated entirely to measurement and accountability. For the past two decades, she has been a measurement consultant to some of the world's most admired companies, including SAS, Raytheon, and Cisco.