Marketing Mistakes and Successes

Name: Marketing Mistakes and Successes
Brand: Unknown
SKU: 9781118078464
Price: 252.99 NZD
Availability: InStock

By Cindy Claycomb and Robert F. Hartley

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Summary

Marketing Mistakes and Successes by Cindy Claycomb and Robert F. Hartley explores real-life marketing case studies that highlight both triumphs and blunders in the business world. This insightful book provides lessons from these scenarios, helping readers understand the dynamics of successful strategies and the pitfalls to avoid in marketing. Ideal for those in business and entrepreneurship, it blends analysis with practical advice.
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Format: Paperback / softback

$252⁹⁹

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Marketing Mistakes and Successes

$252⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you enjoy exploring real-world case studies that dive into both the triumphs and failures of marketing strategies. It offers valuable insights into the dos and don'ts of marketing, making it a great read for anyone interested in learning from past business ventures to sharpen their entrepreneurial skills.

Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.

Description

Marketing professionals have relied on Marketing Mistakes and Successes by Cindy Claycomb and Robert F. Hartley for 30 years to uncover the best and worst marketing programmes.

Invitation to Research suggestions allow readers to take the case a step further, investigating what has happened since the case was written, both to the company and to some of the individuals involved.

Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models.

Each chapter has been updated to reflect the latest information available about each case.

Book Details

INFORMATION

ISBN: 9781118078464

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 14 February 2014

Country: United States

Imprint: John Wiley & Sons Inc

Edition: 12th edition

Audience: Professional and scholarly

DIMENSIONS

Spine width: 25.0mm

Width: 152.0mm

Height: 226.0mm

Weight: 590g

Pages: 416

Collections

Business & Entrepreneurship Business Leadership & Management Cindy Claycomb Non-Fiction Robert F. Hartley

About the Author

Robert F. Hartley is currently professor emeritus in the marketing department at?Cleveland State University.