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Market Research in Practice
An Introduction to Gaining Greater Market Insight
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Market Research in Practice
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Market Research in Practice
Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process. From planning a project and executing it, choosing the right tools, to analysing and presenting the findings, this guide covers it all.
Market Research in Practice provides a practical and robust introduction to the subject, offering a clear step-by-step guide to managing market research and obtaining the most reliable results. Written by an industry expert with over 35 years of practical experience in running a successful market research agency, the book includes tips and advice to ground the concepts in business reality.
This text is enriched with real-world examples from companies including Adidas, Marks & Spencer, Grohe, and General Motors.
Now in its fourth edition, Market Research in Practice has been fully updated to reflect the latest changes and developments in the field. It explores new tools of qualitative research using online methods and delves further into online surveys, such as those conducted on platforms like SurveyMonkey.
Accompanied by a range of templates, surveys, and resources for lecturers, this book is an invaluable guide for students of research methods, researchers, marketers, and users of market research.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Reviews highlight Market Research in Practice as an excellent foundational resource for understanding market research. It is praised for its clarity, practicality, and comprehensive coverage of research tools and techniques. The book is described as accessible, concise, and engaging, positioning itself as an invaluable guide for both beginners and experienced researchers.
Book Details
INFORMATION
ISBN: 9781398602823
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 November 2021
Country: United Kingdom
Imprint: Kogan Page Ltd
Edition: 4th Revised edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 170.0mm
Height: 240.0mm
Weight: 655g
Pages: 392
About the Author
Paul Hague is based in Manchester, UK and is the founder of B2B International Ltd. Their clients include some of the largest corporations in Europe and the United States. Paul Hague is the author of a dozen books on market research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful market research agency. These include Kogan Page titles such B2B Customer Experience (2018) and The Business Models Handbook (2019).
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