Paul Hague

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience, and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical...

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process. From planning a project and executing it, choosing the right tools, to analysing and presenting the findings, this guide covers it all. Market Research in Practice provides a practical and robust introduction to the subject, offering a clear step-by-step guide to managing...

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches. Market Research in Practice delivers an overview of the complete research process, from project conception to insight presentation, incorporating the latest developments in digital transformation and emerging research technologies. This updated fifth edition provides a practical foundation in market research fundamentals...