Market Like You Mean It

Name: Market Like You Mean It
Brand: Hachette Aotearoa New Zealand
SKU: 9781599185354
Price: 39.99 NZD
Availability: OutOfStock

Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

By Al Lautenslager

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3.76

( 33 ratings, 3 reviews)

Summary

In Market Like You Mean It by Al Lautenslager, readers are guided through dynamic marketing strategies intended to boost business success. The book focuses on innovative and practical techniques, providing insights into how businesses can create effective marketing campaigns that truly resonate with their audience. Through engaging anecdotes and actionable advice, it aims to equip entrepreneurs with the tools necessary to make a significant impact in the marketplace.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are eager to transform your marketing strategies into meaningful, results-driven actions. It's perfect for those looking for practical advice on making a strong impact in the business world through innovative and effective marketing techniques. If you're driven by the challenge of standing out in a competitive market, you'll find this content particularly engaging and useful.

Market Like You Mean It

Description

Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.

Market Like You Mean It offers a strategic insight into how these industry leaders captivate their audiences and remain ahead of the curve. Through engaging narratives and real-world examples, Lautenslager distils core marketing principles adaptable to any business context. Whether you're an entrepreneur, a marketing professional, or a business owner, you'll find valuable lessons to enhance your marketing tactics and effectively communicate with your target market.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Market Like You Mean It by Al Lautenslager receives high praise for its wealth of marketing insights. Reviews highlight its engaging examples and case studies, which both entertain and educate. The book is regarded as a practical guide for anyone looking to stand out in a crowded marketing landscape, with straightforward strategies to enhance visibility and engagement.

Book Details

INFORMATION

ISBN: 9781599185354

Publisher: Entrepreneur Press

Format: Paperback / softback

Date Published: 17 July 2014

Country: United States

Imprint: Entrepreneur Press

Illustration: Illustrations

Audience: General / adult

DIMENSIONS

Width: 152.0mm

Height: 228.0mm

Weight: 340g

Pages: 265

Collections

Al Lautenslager Business & Entrepreneurship Marketing & Sales Non-Fiction

About the Author

Al Lautenslager is an award-winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur. The coauthor of Guerrilla Marketing in 30 Days with Jay Conrad Levinson and the principal of Market For Profits, he lives in Naperville, IL.