Managing Corporate Social Responsibility

Name: Managing Corporate Social Responsibility
Brand: Unknown
SKU: 9781444336450
Price: 71.99 NZD
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A Communication Approach

By Sherry J. Holladay and W. Timothy Coombs

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Summary

Managing Corporate Social Responsibility by Sherry J. Holladay and W. Timothy Coombs explores how businesses can integrate ethical practices and social responsibility into their strategic operations. It provides a comprehensive framework for understanding the importance of CSR in enhancing company reputation and stakeholder relationships. The authors delve into practical approaches and strategies for effectively managing CSR initiatives within various organisational contexts.
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Format: Paperback / softback

$71⁹⁹

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Managing Corporate Social Responsibility

$71⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're interested in exploring how businesses can integrate ethical practices and social sustainability into their operations. It provides insights into corporate responsibility strategies, offering practical approaches for implementing effective and meaningful social responsibility programmes in the business sector.

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.

Description

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organisations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression, providing the key points they need to successfully navigate the benefits and implications of managing CSR.

Chapters are organised around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives.

Emphasises stakeholder engagement as a foundation throughout the CSR Process Model.

Discusses ways to maximise the use of social media and traditional media throughout the process.

Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.

Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business.

Book Details

INFORMATION

ISBN: 9781444336450

Publisher: John Wiley and Sons Ltd

Format: Paperback / softback

Date Published: 02 September 2011

Country: United Kingdom

Imprint: Wiley-Blackwell

Audience: Professional and scholarly

DIMENSIONS

Spine width: 11.0mm

Width: 153.0mm

Height: 231.0mm

Weight: 290g

Pages: 208

Collections

Business & Entrepreneurship Business Leadership & Management Non-Fiction Sherry J. Holladay W. Timothy Coombs

About the Author

W. Timothy Coombs , Ph.D., is a Professor in theNicholson School of Communication at the University of CentralFlorida. He is the 2002 recipient of the Jackson, Jackson &Wagner Behavioral Science Prize from the Public Relations Societyof American for his crisis research. He is author of theaward-winning Ongoing Crisis Communication (1999), Today s Public Relations (with Robert Heath, 2006),and Code Red in the Boardroom: Crisis Management asOrganizational DNA (2006). Sherry J. Holladay, Ph.D., is Professor at the NicholsonSchool of Communication at the University of Central Florida,Orlando. Dr. Holladay's research interests include corporate socialresponsibility, crisis communication, activism, and reputationmanagement. Her work has been widely published in journals. Together, Timothy Coombs and Sherry Holladay are authors of theaward winning books It s Not Just PR: Public Relations inSociety (2007, Wiley-Blackwell), PR Strategy and Aplication:Managing Influence (2010, Wiley-Blackwell) and co-editors ofThe Handbook of Crisis Communication (2010,Wiley-Blackwell).