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Magnetic Stories
Connect with Customers and Engage Employees with Brand Storytelling
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Summary
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Format: Paperback / softback
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Magnetic Stories
$3399
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Magnetic Stories
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Improve customer and employee loyalty with your brand stories
Your brand is the stories people share about you when you’re not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise — everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.
Magnetic Stories will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You’ll learn how to:
- Connect with your customers in a more authentic way
- Increase the engagement of your employees
- Make decisions based on your company values and purpose
- Have a stronger presence online by sharing great stories
- Take control of your brand and reputation for greater success
Magnetic Stories delivers a unique and timely message which is perfect for any business, regardless of size or industry.
Book Details
INFORMATION
ISBN: 9780730388517
Publisher: John Wiley & Sons Australia Ltd
Format: Paperback / softback
Date Published: 01 March 2021
Country: Australia
Imprint: John Wiley & Sons Australia Ltd
Audience: General / adult
DIMENSIONS
Spine width: 1.0mm
Width: 15.0mm
Height: 23.0mm
Weight: 312g
Pages: 208
Collections
About the Author
GABRIELLE DOLAN is a global thought leader on real communication and business storytelling. A highly sought-after international keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world.
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