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Hooked
How Leaders Connect, Engage and Inspire with Storytelling
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Hooked
$2899
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
How to use storytelling to move people to action
In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
- Offers proven advice on telling engaging, inspiring stories
- Includes real-world examples and case studies of what to do and not to do
- Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources
For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Book Details
INFORMATION
ISBN: 9781118637623
Publisher: John Wiley & Sons Australia Ltd
Format: Paperback / softback
Date Published: 21 June 2013
Country: Australia
Imprint: John Wiley & Sons Australia Ltd
Audience: General / adult
DIMENSIONS
Spine width: 13.0mm
Width: 140.0mm
Height: 213.0mm
Weight: 272g
Pages: 216
About the Author
Gabrielle Dolan and Yamini Naidu are the founders of One Thousand & One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.
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