Hooked
How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and...Paperback$2899Unit price /UnavailableAvailableShips in 3-4 weeksMagnetic Stories
Improve customer and employee loyalty with your brand stories Your brand is the stories people share about you when you’re not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or...Paperback$3399Unit price /UnavailableAvailableShips in 3-4 weeksReal Communication
Effective communication through authentic leadership A rapidly evolving workplace and disruptive technologies have created a growing demand for transparency and authenticity in communication from business leaders. Yet many decision-makers find themselves far behind the curve when it comes to understanding and meeting the evolving expectations of employees and customers. Real Communication: How to Be You and Lead True reveals how...Paperback$3399Unit price /UnavailableAvailableShips in 3-4 weeksStories for Work
Learn the science and master the art of telling a great story. Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer...Paperback$3399Unit price /UnavailableAvailableShips in 3-4 weeksStory Intelligence
Combine the best of AI efficiency with human creativity In a world where AI-generated content floods every platform, authentic human connection has never been more valuable. Story Intelligence shows you how to bridge the gap between artificial intelligence and powerful human stories. In this book, award-winning communications strategist Gabrielle Dolan shares a practical framework for leveraging AI while building real trust and...Paperback$3100Elsewhere:$3899Unit price /UnavailableAvailableShips in 3-4 weeks