Innovating with Impact
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Innovating with Impact
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Innovating with Impact
We're all innovators now. Thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show us how
We're all innovators now. Thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show us how
"In an era where innovation is like oxygen, this is a riveting read" β Gopi Kallayil, Google
It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.
In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.
Innovating with Impact is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.
The Economist Edge series: books that give you the edge, also available, Branding That Means Business.
Series: Economist Edge
View allBook Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Innovating with Impact by Alessandro Lanteri and Ted Ladd is lauded for its comprehensive and insightful approach to innovation, combining practical tools with engaging stories. Reviewers commend it for demystifying the innovation process, making it accessible to a range of readers, from individuals to organisations. The book challenges the traditional view of innovation as a singular visionary pursuit, showing instead how structured approaches can drive impactful results across various industries and economies.
Book Details
INFORMATION
ISBN: 9781800810174
Publisher: Profile Books Ltd
Format: Paperback / softback
Date Published: 09 March 2023
Country: United Kingdom
Imprint: Economist Books
Edition: Main
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 22.0mm
Width: 128.0mm
Height: 196.0mm
Weight: 200g
Pages: 240
About the Author
Ted Ladd is a Dean and Professor of Entrepreneurship at the Hult International Business School and teaches innovation at Harvard University. The most recent start-up he participated in was acquired by Google.
Alessandro Lanteri is Professor of Strategy at ESCP Business School and teaches executive education programs for Said Business School and London Business School. He is the author of CLEVER.
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