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How to Measure Anything
Finding the Value of Intangibles in Business
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How to Measure Anything
$9899
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Shows managers how to inform themselves in order to make less risky, profitable business decisions. This book shows you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, and technology risk.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions.
This insightful and eloquent book will show you how to measure those things in your own business, government agency, or other organisation that, until now, you may have considered "immeasurable," including customer satisfaction, organisational flexibility, technology risk, and technology ROI.
- Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction.
- Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper.
- Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods.
- Shows the common reasoning for calling something immeasurable and sets out to correct those ideas.
- Offers practical methods for measuring a variety of "intangibles".
- Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets.
Written by recognised expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill-defined, or uncertain, can lend itself to measurement using proven methods.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
How to Measure Anything by Douglas W. Hubbard is praised for its practical approach to quantifying aspects of business that seem unquantifiable. Reviews highlight its clear explanations and useful examples, making it a valuable resource for decision-makers seeking to apply statistical analysis and measurements effectively in their fields. The book is noted for its ability to demystify complex mathematical ideas and offer tools that can be easily applied to real-world challenges.
Book Details
INFORMATION
ISBN: 9781118539279
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 25 April 2014
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 3rd edition
Audience: Professional and scholarly
DIMENSIONS
Spine width: 28.0mm
Width: 160.0mm
Height: 234.0mm
Weight: 635g
Pages: 432
About the Author
DOUGLAS W. HUBBARD is the inventor of Applied InformationEconomics (AIE), a measurement methodology that has earned himcritical praise from The Gartner Group, Giga Information Group, andForrester Research. He is an internationally recognized expert inthe field of decision analysis and challenging measurements and isa popular speaker at numerous conferences. He has written articlesfor Information Week, CIO Enterprise, and DBMSMagazine. He is the author of The Failure of RiskManagement: Why It s Broken and How to Fix It andPulse: The New Science of Harnessing Internet Buzz to TrackThreats and Opportunities.
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