How to Build an Online Business
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How to Build an Online Business
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Using a simple five-step approach, bestselling author and digital marketing specialist Schwerdt uncovers the inside tips and tricks that Australia's most successful online entrepreneurs use to build their multimillion dollar businesses.
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and, more importantly, what do they mean for you and your start-up or small business?
As we become an increasingly 'connected' society, the way we work, play, buy, learn, and communicate will change. Dramatically. Are you ready? Will your business flourish or flounder in the new digitally-connected world? Do you even know what 'connected' means?
Never before has so much been at stake. Digital disruption is not just 'Web 2.0 on steroids'. It is a fundamental restructuring of the way business operates and, indeed, the very way we live. All businessesβfrom child-care to aged care, from car repair to stocks and sharesβwill be affected.
Who will be the winners? Who will be the losers? The answer is in your hands, and the solutions are in How to Build an Online Business. The future of your livelihood is too important to leave to chance. Find out exactly what the next wave of digital disruption holds for your business and put the necessary steps in place to make sure that you are the winner in the 'logarithmic lottery' that is about to become our 'new normal'.
This book is the small business owner's ultimate guide to understanding, profiting, and maximising the opportunities that digital disruption provides.
Book Details
INFORMATION
ISBN: 9780730345466
Publisher: John Wiley & Sons Australia Ltd
Format: Paperback / softback
Date Published: 23 March 2018
Country: Australia
Imprint: John Wiley & Sons Australia Ltd
Audience: General / adult
DIMENSIONS
Spine width: 23.0mm
Width: 152.0mm
Height: 229.0mm
Weight: 386g
Pages: 296
About the Author
BERNADETTE SCHWERDT is the author of the best-selling book Secrets of Online Entrepreneurs and the executive producer of the video series of the same name as featured on The Age and The Sydney Morning Herald websites. She is the founder of the Australian School of Copywriting, and a keynote speaker and advisor to Australia's top corporations in the areas of digital marketing, communications and innovation. Find out more at www.bernadetteschwerdt.com.au
Also by Bernadette Schwerdt
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