Grinding It Out: The Making of McDonalds

Name: Grinding It Out: The Making of McDonalds
Brand: Macmillan Publishers New Zealand Ltd
SKU: 9781250127501
Price: 29.99 NZD
Availability: OutOfStock

By Ray Kroc

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Summary

Grinding It Out: The Making of McDonald's is the autobiography of Ray Kroc, the man who transformed a single restaurant into the global fast-food empire known as McDonald's. At fifty-two, Kroc began franchising the McDonald brothers' innovative food service, introducing pioneering concepts in automation, training, and advertising. This book offers an intimate look at the relentless entrepreneur behind one of the world's largest restaurant chains, sharing his story of determination, innovation, and business acumen.
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Format: Paperback / softback

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This book is ideal for readers interested in business, entrepreneurship, and the history of fast food. It will particularly appeal to those looking for inspiration from a self-made tycoon who revolutionised an industry in mid-life.

To be published for the very first time in trade paperback and e-book editions to tie in with the major motion picture from FilmNation Entertainment, The Founder, starring Michael Keaton.

To be published for the very first time in trade paperback and e-book editions to tie in with the major motion picture from FilmNation Entertainment, The Founder, starring Michael Keaton.

Description

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." - from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires.

But even more interesting than Ray Kroc the businessman is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he met the McDonald brothers and opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations with over 32,000 stores worldwide.

Irrepressible enthusiast, intuitive people-person, and born storyteller, Kroc will fascinate and inspire you on every page.

Book Details

INFORMATION

ISBN: 9781250127501

Publisher: St Martin's Press

Format: Paperback / softback

Date Published: 02 August 2016

Country: United States

Imprint: St Martin's Press

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 138.0mm

Height: 210.0mm

Weight: 192g

Pages: 224

Collections

Biography & Memoir Business & Entrepreneurship Business Biographies Non-Fiction Ray Kroc

About the Author

Ray Kroc was an American businessman most famous for founding McDonald's at the age of fifty-two. Widely regarded as one of the most successful entrepreneurs of the twentieth century, Kroc was unfailingly motivated, and continued to evolve and adapt his business practices to make McDonald's the worldwide phenomenon it is today. He died in California in 1984.

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Grinding It Out: The Making of McDonalds

By Ray Kroc

Paperback

$36⁰⁰

Available
Ships in 2-3 weeks