Grinding It Out: The Making of McDonalds

Name: Grinding It Out: The Making of McDonalds
Brand: Macmillan Publishers New Zealand Ltd
SKU: 9780312929879
Price: 36.0 NZD
Availability: InStock

By Ray Kroc

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Summary

Grinding It Out: The Making of McDonalds by Ray Kroc chronicles the journey of a man who revolutionised the food service industry. At 52, Kroc met the McDonald brothers and transformed their small restaurant into a franchise empire, pioneering innovations in automation, franchising, training, and advertising that shaped an entire industry.
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Format: Paperback / softback

$36⁰⁰

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This title is in-stock with overseas suppliers. While it is not available locally, we fly books in weekly from the US and UK to our Auckland warehouse for immediate dispatch.

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Grinding It Out: The Making of McDonalds

$36⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for readers interested in business biographies, entrepreneurship, and the origins of the fast food industry.

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. This book tells his story.

Description

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training, and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Grinding It Out: The Making of McDonalds provides an insight into the life and achievements of this extraordinary figure, showcasing how he transformed a small-scale burger operation into a global empire.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Critics praise this memoir as a "marvellous, zesty read" filled with Kroc's optimism and enthusiasm. It is celebrated as a classic success story highlighting an extraordinary entrepreneurial journey, with Esquire noting Kroc's transformative impact on American culture.

Book Details

INFORMATION

ISBN: 9780312929879

Publisher: St Martin's Press

Format: Paperback / softback

Date Published: 15 April 1992

Country: United States

Imprint: St Martin's Press

Audience: General / adult

DIMENSIONS

Spine width: 15.0mm

Width: 110.0mm

Height: 175.0mm

Weight: 126g

Pages: 218

Collections

Biography & Memoir Business Biographies Non-Fiction Ray Kroc

About the Author

Ray Kroc (1902-1984) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.

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Grinding It Out: The Making of McDonalds

By Ray Kroc

Paperback

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