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Gamification Marketing For Dummies
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Gamification Marketing For Dummies
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See more"Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Grow your customer base with games!
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behaviour data that the game generates.
- Use games to increase customer engagement and marketing results
- Learn how to choose or commission the right games for your market
- Plan and execute a successful gamification strategy
- Learn from data generated inside your game for valuable market insights
From simple strategies like customer loyalty programmes to complex, branded, social game apps, this book will point you in the direction of gamification that works for you.
Book Details
INFORMATION
ISBN: 9781119663973
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 13 November 2020
Country: United States
Imprint: For Dummies
Audience: General / adult
DIMENSIONS
Spine width: 20.0mm
Width: 185.0mm
Height: 226.0mm
Weight: 408g
Pages: 304
Collections
About the Author
Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.
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