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Entrepreneurship and Small Business
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Format: Paperback / softback
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Entrepreneurship and Small Business
$13399
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This textbook is ideal for students enrolled in undergraduate and postgraduate courses in Entrepreneurship or Small Business Management, as well as MBA students. It is also valuable for educators and budding entrepreneurs seeking a thorough understanding of business start-up and growth in a global context.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today’s entrepreneurs.
Entrepreneurship and Small Business will help you to:
- Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneurial character traits.
- Seamlessly incorporate multimedia content into your learning with the new Digital Links platform accessed via your smart device.
- Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic.
- Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries.
- Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.
This is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The book has been praised for its systematic and relevant approach to entrepreneurship, integrating strategic management thinking with practical examples, case studies, and activities that enhance student learning. It covers a wide spectrum, including commercial and social enterprises. Reviewers highlight the global perspective, mentioning up-to-date content with timely references to current issues like the COVID-19 pandemic. The material is regarded as suitable and engaging for students at various levels, including undergraduate, postgraduate, and MBA.
Book Details
INFORMATION
ISBN: 9781352012491
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 13 January 2022
Country: United Kingdom
Imprint: Red Globe Press
Edition: 5th edition
Audience: Tertiary education
DIMENSIONS
Spine width: 24.0mm
Width: 210.0mm
Height: 278.0mm
Weight: 1420g
Pages: 584
About the Author
Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.
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