Paul Burns

Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation,...

Engaging and accessible, New Venture Creation presents a logical guide to starting enterprises. The author's unique New Venture Creation framework structures the text within a learning-by-doing approach. Engaging case studies, practitioner videos, and reflective exercises situate learning in the practical. Designed in a workbook style with the opportunity for students to write and make notes about their own business plan,...

Corporate Entrepreneurship and Innovation by Paul Burns explains why it is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market and avoid an ageing product or service portfolio. In this textbook, Burns draws on decades of academic and entrepreneurial experience to provide a comprehensive overview of...

This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business. Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through...