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New Venture Creation

A Framework for Entrepreneurial Start-ups
By Paul Burns
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
New Venture Creation by Paul Burns offers a comprehensive guide to starting a new business venture, focusing on practical steps and strategic insight. It covers the entire entrepreneurial journey, from conceiving a business idea to developing a robust plan and understanding market dynamics. By providing real-world examples and tools, the book aims to equip aspiring entrepreneurs with the knowledge needed to successfully launch and grow their businesses.
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Format: Paperback / softback
$12499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are interested in understanding the intricacies of starting your own business, as it offers comprehensive insights and practical guidance on entrepreneurial processes. Ideal for both students and budding entrepreneurs, the book covers everything from identifying opportunities to developing a solid business plan, equipping you with the tools needed to succeed in a competitive market.

Book Hero thinking about your next read

"Centred around the author's New Venture Creation framework, this engaging textbook guides students through the process of launching and developing a start-up. The book provides advice from successful entrepreneurs, real-life case studies and a digital workbook to record thoughts and develop business ideas"--

Practical and comprehensive, this textbook utilises a unique new venture creation framework to show students how to successfully launch new ventures.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Engaging and accessible, New Venture Creation presents a logical guide to starting enterprises. The author's unique New Venture Creation framework structures the text within a learning-by-doing approach. Engaging case studies, practitioner videos, and reflective exercises situate learning in the practical.

Designed in a workbook style with the opportunity for students to write and make notes about their own business plan, the author breaks the venture creation process into three key phases: research, business model development, and launch. At every stage, crucial steps and considerations are revealed, providing comprehensive coverage of the subject.

New Venture Creation is essential reading for any undergraduate or postgraduate course on New Venture Creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.

Book Details

INFORMATION

ISBN: 9781350321793

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 16 November 2023

Country: United Kingdom

Imprint: Bloomsbury Academic

Edition: 3rd edition

Audience: Tertiary education

DIMENSIONS

Spine width: 26.0mm

Width: 188.0mm

Height: 244.0mm

Weight: 1260g

Pages: 568

Collections

Business & Entrepreneurship Education & Reference Non-Fiction Paul Burns Start-ups & Entrepreneurship

About the Author

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

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