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Data-First Marketing
How To Compete and Win In the Age of Analytics
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Data-First Marketing
$4799
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Supercharge your marketing strategy with data analytics
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.
Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organisation actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behaviour to targeting information on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield not just for marketers, but also for businesses, because the judicious application of data analytics will create a competitive advantage in the Age of Analytics.
Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organisations. The book includes a self-assessment which will help place your organisation on the Data-First Marketing Maturity Model and serve as a guide for identifying which steps you might need to focus on to complete your own transformation.
Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organisation. Marketing staffers can pick up practical tips for incorporating data into their daily tasks using the Data-First Marketing Campaign Framework. CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Book Details
INFORMATION
ISBN: 9781119701217
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 26 October 2020
Country: United States
Imprint: John Wiley & Sons Inc
Contributors:
- Foreword by David Meerman Scott
Audience: Professional and scholarly
DIMENSIONS
Spine width: 18.0mm
Width: 152.0mm
Height: 235.0mm
Weight: 431g
Pages: 256
About the Author
JANET DRISCOLL MILLER is Founder of Marketing Mojo and an award-winning speaker and writer on digital marketing. In her 25 years in the field, she has worked with many top-tier clients such as National Geographic, Mazda USA, LexisNexis, and Activision. Janet is the author of Getting Started with Google Analytics, and is a regular guest lecturer at the University of Virginia and James Madison University.
JULIA LIM is Vice President of Marketing for Marketing Mojo, an award-winning digital marketing agency. She has held executive positions in marketing and product marketing at several high-growth technology companies. Julia has extensive hands-on experience with building MarTech infrastructures that support sales, achieve business goals, and display key performance indicators in meaningful ways.
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