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Corporate Marketing Strategy

A Contemporary Curation of Branding, Identity, Image and Reputation Studies
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Brief Description
Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence on important... Read More
Format: Hardback
$33800

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Corporate branding, identity, image and reputation have become increasingly important in academic research and management practice. This work provides a comprehensive overview of current and future trends in corporate branding, identity, image, and reputation.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world.

The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence on important aspects relating to companies' strategy, brands, identity, stakeholders, and reputation.

The authors have blended an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners of international branding, identity, and marketing alike.

Book Details

INFORMATION

ISBN: 9781835490105

Publisher: Emerald Publishing Limited

Format: Hardback

Date Published: 11 May 2026

Country: United Kingdom

Imprint: Emerald Publishing Limited

Contributors:

  • Edited by Pantea Foroudi
  • Edited by Charles Dennis
  • Edited by T C Melewar

Audience: Professional and scholarly

DIMENSIONS

Spine width: 19.0mm

Width: 152.0mm

Height: 229.0mm

Weight: 478g

Pages: 280

Collections

Business & Entrepreneurship Business Strategy & Negotiation Marketing & Sales Non-Fiction

About the Author

Pantea Foroudi is the business manager and solution architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London.

T C Melewar is Professor of Marketing and Strategy at the Business School, Middlesex University London, UK.

Charles Dennis is Professor of Digital Marketing and Consumer Behaviour at Newcastle University Business School, UK, and on the Editorial Advisory Board of International Journal of Consumer Studies.

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