1
of
1
Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Series: New Rules Social Media Series
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
$4599
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 3-4 weeks
Found a better price? Request a price match
Content Rules
$4599
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organisations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others.
Leverage social media and social tools to get your content and ideas distributed as widely as possible.
Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy.
Write in a way that powerfully communicates your service, product, or message across various web mediums.
Boost your online presence and engage with customers and prospects like never before with Content Rules.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Content Rules is generally praised for its practical advice and strategic insights into content marketing. Reviewers appreciate its accessible, engaging style combined with actionable tips, making it suitable for both beginners and experienced marketers. The book is lauded for its real-world case studies and clear explanations of how to create compelling content that resonates with audiences.
Book Details
INFORMATION
ISBN: 9781118232606
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 08 June 2012
Country: United States
Imprint: John Wiley & Sons Inc
Edition: Revised and Updated Edition
Audience: Professional and scholarly
DIMENSIONS
Spine width: 25.0mm
Width: 150.0mm
Height: 226.0mm
Weight: 386g
Pages: 320
Collections
About the Author
Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com. C.C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.
Also by Ann Handley
View allMore from Business & Entrepreneurship
View all-
-
Roadmap to Property Success
Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips Monday -
-
Business Made Simple
Paperback$2600Elsewhere:$3000Unit price /UnavailableIn StockShips Monday -
The Five Dysfunctions of a Team
Hardback$4700Elsewhere:$5199Unit price /UnavailableIn StockShips Monday -
-
-
-
Blue Ocean Strategy, Expanded Edition
Hardback$5700Elsewhere:$6499Unit price /UnavailableIn StockShips Monday -
High Output Management
Paperback$3200Elsewhere:$3700Unit price /UnavailableIn StockShips Monday -
How to Grow Your Small Business
Paperback$2900Elsewhere:$3500Unit price /UnavailableIn StockShips Monday -
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 80,000 books and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
