Content Marketing For Dummies

Name: Content Marketing For Dummies
Brand: Unknown
SKU: 9781118007297
Price: 47.99 NZD
Availability: InStock

By Susan Gunelius

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Summary

Content Marketing For Dummies by Susan Gunelius is a comprehensive guide that explores how businesses can effectively use content marketing strategies to engage customers and build brand loyalty. It covers key concepts of creating compelling content tailored to various platforms, aiming to boost visibility and drive results. This book is an ideal resource for both novices and seasoned marketers looking to enhance their content marketing skills.
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Format: Paperback / softback

$47⁹⁹

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Content Marketing For Dummies

$47⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're keen to learn how effective content strategies can boost your business's visibility and engagement. Tailored for entrepreneurs and marketing professionals, it offers practical advice on creating compelling content and leveraging various platforms to build a successful brand presence.

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog.

Description

Get the whole picture and learn to create a successful online content marketing program.

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.

Here’s what you’ll find inside:

Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business.
Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid.
Shows how to create content and get it published online in long or short form.
Offers plenty of tips, case studies, and worksheets to ensure success.

Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

Book Details

INFORMATION

ISBN: 9781118007297

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 07 June 2011

Country: United States

Imprint: For Dummies

Illustration: Charts: 25 B&W, 0 Color; Screen captures: 100 B&W, 0 Color; Tables: 10 B&W, 0 Color; Graphs: 10 B&W, 0 Color

Audience: General / adult

DIMENSIONS

Spine width: 25.0mm

Width: 185.0mm

Height: 229.0mm

Weight: 476g

Pages: 368

Collections

Business & Entrepreneurship Dummies Marketing & Sales Non-Fiction Susan Gunelius

About the Author

Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.

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