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Click
How to Make What People Want
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Brief Description
The follow-up to global smash hit Sprint, presenting a proven system for starting ambitious projects and finding the 'click' of product-market fit. Ever had a good idea but didn't know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to...
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Description
The follow-up to global smash hit Sprint, presenting a proven system for starting ambitious projects and finding the 'click' of product-market fit.
Ever had a good idea but didn't know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.
Every big project - whether it's technology, sneakers or a neighbourhood cafe - requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making?
As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.
Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:
- defining the basics of a project
- differentiating it from the competition
- choosing the best approach
- proving your strategy
Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.
Book Details
INFORMATION
ISBN: 9781911709879
Publisher: Transworld Publishers Ltd
Format: Paperback / softback
Date Published: 24 April 2025
Country: United Kingdom
Imprint: Torva
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 20.0mm
Width: 140.0mm
Height: 213.0mm
Weight: 350g
Pages: 240
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2025 Best Sellers
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Business & Entrepreneurship
Business Strategy & Negotiation
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Jake Knapp
John Zeratsky
Mindset & Self Help
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New Zealand's Best Selling Books
Non-Fiction
Penguin Books
Self-Help & Personal Development
Start-ups & Entrepreneurship
About the Author
Jake Knapp (Author) Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state. John Zeratsky (Author) John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin. Together, Jake and JZ are the authors of Sprint, Make Time and Click, and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.
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