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Brand Failures
The Truth About the 100 Biggest Branding Mistakes of All Time
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Brand Failures
$6499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for business professionals, marketers, entrepreneurs, and anyone interested in brand management and learning from high-profile business mistakes.
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
80% of all new product launches fail Fortune Top 1000 companies waste $60 billion a year on brand development efforts Cases include Coca-cola, Microsoft, Harley Davidson, Virgin, McDonalds, Sony, IBM Companion title to the best-selling Brand Success (previously published as Brand Royalty) "An entertaining and useful read and as a ready crib for the most famous brand foul-ups the book is hard to beat." Financial Times "This book is a lot of fun Haig wants to educate as well as to entertain, and at this he succeeds." Journal of Consumer Marketing
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognised for are all those branded products they've launched that have bombed — spectacularly and at great cost.
Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace.
From acknowledged brand mistakes made by successful blue-chip companies to some lesser-known but hilarious bombshells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt.
A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
"An entertaining and useful read. As a ready crib for the most famous brand foul-ups, this book is hard to beat," praises the Financial Times. The Journal of Consumer Marketing notes, "This book is a lot of fun. Haig wants to educate as well as to entertain, and at this he succeeds."
Book Details
INFORMATION
ISBN: 9780749462994
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 May 2011
Country: United Kingdom
Imprint: Kogan Page Ltd
Edition: 2nd Revised edition
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 140.0mm
Height: 215.0mm
Weight: 325g
Pages: 256
About the Author
Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).
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