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Behavioral AI

Unleash Decision Making with Data
By Rogayeh Tabrizi
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Brief Description
Implement AI and big data at your organisation using principles from behavioural economics In Behavioral AI: Unleash Decision Making with Data, behavioural economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organisations disentangle the complexity of their data to create tangible and lasting value. The... Read More
Format: Hardback
$6099
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Implement AI and big data at your organisation using principles from behavioural economics

In Behavioral AI: Unleash Decision Making with Data, behavioural economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organisations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioural economics using a combination of the right questions and insightful problem solving.

You'll learn why intellectual diversity and combining subject matter experts in psychology, behaviour, economics, physics, computer science, and engineering is essential to creating advanced AI solutions. You'll also discover:

  • How behavioural economics principles influence data models and governance architectures and make digital transformation processes more efficient and effective
  • Discussions of the most important barriers to value in typical big data and AI projects and how to bring them down
  • The most effective methodology to help shorten the long, wasteful process of “boiling the ocean of data”

An exciting and essential resource for managers, executives, board members, and other business leaders engaged or interested in harnessing the power of artificial intelligence and big data, Behavioral AI will also benefit data and machine learning professionals.

Book Details

INFORMATION

ISBN: 9781394196869

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 18 February 2025

Country: United States

Imprint: John Wiley & Sons Inc

Audience: General / adult, Professional and scholarly

DIMENSIONS

Spine width: 25.0mm

Width: 160.0mm

Height: 231.0mm

Weight: 408g

Pages: 240

Collections

Business & Entrepreneurship Business Leadership & Management Company Culture & Human Resources Computing & Technology Education & Reference Engineering, Technology & Agriculture Non-Fiction Rogayeh Tabrizi

About the Author

ROGAYEH TABRIZI, PHD, is the founder and CEO of Theory+Practice, a technology company with deep expertise in AI and data and specializes in helping large CPG and Retail enterprises utilize their data to radically enhance revenue ­optimization decisions. She has a PhD in Economics and a MSc in Particle Physics and worked on the ATLAS detector at CERN.

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