Animated Advertising – 200 Years of Premiums, Promos, and Pop–ups, from the Collection of Ellen G. K. Rubin

Name: Animated Advertising – 200 Years of Premiums, Promos, and Pop–ups, from the Collection of Ellen G. K. Rubin
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SKU: 9781605831039
Price: 66.99 NZD
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By Ellen G. K. Rubin

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Summary

Animated Advertising – 200 Years of Premiums, Promos, and Pop–ups offers a lively exploration of a unique aspect of American advertising history: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of over 7,000 pop-up books and related ephemera, the book highlights how animated, three-dimensional paper devices have been utilised across two centuries to promote a diverse range of products and ideas. Showcasing creativity in sectors such as food, fashion, tobacco, pharmaceuticals, travel, music, and politics, it features 250 colour images and reveals how these innovative pop-ups stood out from conventional marketing materials to engage audiences.
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Format: Paperback / softback

$66⁹⁹

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This richly illustrated volume appeals to readers interested in graphic design, marketing history, paper engineering, and American cultural history. It is ideal for collectors, designers, historians, and anyone fascinated by the art and ingenuity behind advertising.

Animated Advertising – 200 Years of Premiums, Promos, and Pop–ups, from the Collection of Ellen G. K. Rubin

Description

A lively look at an underexplored niche in the history of American ads: pop-ups.

Drawing from Ellen G. K. Rubin’s extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more.

Rubin’s diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty colour images, and published to coincide with a Winter 2023 exhibition at the Grolier Club’s New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.

Book Details

INFORMATION

ISBN: 9781605831039

Publisher: Grolier Club of New York

Format: Paperback / softback

Date Published: 19 February 2023

Country: United States

Imprint: Grolier Club of New York

Audience: Professional and scholarly

DIMENSIONS

Spine width: 11.0mm

Width: 227.0mm

Height: 305.0mm

Weight: 692g

Pages: 112

Collections

Arts & Culture Business & Entrepreneurship Ellen G. K. Rubin Home & Garden Marketing & Sales Non-Fiction

About the Author

Ellen G. K. Rubin is a pop-up collector, a board member of the Movable Book Society, and the author of The Hanukkah Puzzle Book: A Book in Eight Parts for Eight Days of Fun.