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Why We Eat the Way We Eat Now
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( 1,302 ratings, 203 reviews)
Brief Description
The iconic New Yorker and Vittles food writer asks: Why do we eat the way we eat now? Being into food — following and making it, queuing for it and discussing it — is no longer a subculture. It's become mass culture, and a national obsession.... Read More
Format: Hardback
$4500
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The star food writer asks, are our appetites are really our own?

The star food writer asks, are our appetites are really our own?

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The iconic New Yorker and Vittles food writer asks: Why do we eat the way we eat now?

Being into food — following and making it, queuing for it and discussing it — is no longer a subculture. It's become mass culture, and a national obsession.

Our food culture is more expansive and chaotic by the day. Recipes aren't passed from hand to hand; they're on TV and in newspaper supplements, flooding YouTube and Instagram. Our tastes are painstakingly engineered in food factories, shaped by supermarket shelves and hacked by craveable Instagram recipes.

Ruby Tandoh's startlingly original analysis of today's food landscape traces the roots of this extraordinary transformation over the past 75 years, examining the social, economic, demographic and technological forces shaping the foods that we consume and hunger for today.

As she explores the evolution of the cookbook and light-speed growth of bubble tea, the advent of Tiktok critics, and qualities of the perfect dinner party, Tandoh's laser sharp and wry investigation leaves her questioning her tastes and ours: are they, in fact, our own?

Book Details

INFORMATION

ISBN: 9781800810044

Publisher: Profile Books Ltd

Format: Hardback

Date Published: 04 September 2025

Country: United Kingdom

Imprint: Serpent's Tail

Edition: Main

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 30.0mm

Width: 136.0mm

Height: 218.0mm

Weight: 411g

Pages: 304

About the Author

Ruby Tandoh is a food writer who has written for the New Yorker, Guardian, Vittles and Vice. A finalist on the Great British Bake Off, she has published Eat Up, about the pleasures of eating, as well as three cookery books: Crumb, Flavour and Cook As You Are.

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