Gamification Marketing For Dummies

Name: Gamification Marketing For Dummies
Brand: Unknown
SKU: 9781119663973
Price: 69.0 NZD
Availability: OutOfStock

By Zarrar Chishti

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Summary

Gamification Marketing For Dummies by Zarrar Chishti explores how businesses can leverage gamification techniques to enhance their marketing strategies. With a focus on engaging customers in a digital world, the book offers insights into creating fun, interactive experiences that drive customer loyalty and brand awareness. It provides practical guidance for integrating game elements into marketing to boost engagement and achieve business goals.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're keen on discovering how to effectively enhance your marketing strategies through gamification techniques. The authors provide practical insights and comprehensive guidance suitable for business professionals looking to engage consumers and inspire customer loyalty using innovative, game-like elements. This book may appeal to entrepreneurs aiming to boost interaction and create impactful marketing campaigns.

"Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.

Description

Grow your customer base with games!

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behaviour data that the game generates.

Use games to increase customer engagement and marketing results
Learn how to choose or commission the right games for your market
Plan and execute a successful gamification strategy
Learn from data generated inside your game for valuable market insights

From simple strategies like customer loyalty programmes to complex, branded, social game apps, this book will point you in the direction of gamification that works for you.

Book Details

INFORMATION

ISBN: 9781119663973

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 13 November 2020

Country: United States

Imprint: For Dummies

Audience: General / adult

DIMENSIONS

Spine width: 20.0mm

Width: 185.0mm

Height: 226.0mm

Weight: 408g

Pages: 304

Collections

Business & Entrepreneurship Dummies Non-Fiction Zarrar Chishti

About the Author

Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.