Engaging Millennials

A guide into what engages and motivates the millennial population working in organisations.

By 2025, Millennials will form 75% of the global workforce, and more than half of them (58% of global Millennials) are living in Asia! As this huge demographic surges towards becoming a substantial contributor to Asia's workforce, organisations continue to face engagement and retention challenges while balancing the need to stay relevant in a volatile, uncertain, complex and ambiguous world.

Archaic methods of management do not deliver success with the new breed of employees. Instead, the outdated model leaves Millennials uninspired and unmotivated to produce results. Like any generation of workers, performance lies in management—if you're not getting what you need from your Millennials, it's time to learn how to lead them the way they need to be led. To get the best out of Millennials, it is imperative for leaders to modify their current management style.

While the pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats, they are actually the generation of change—highly adaptive, bright, and quick to take on a challenge. If the different generations can learn how to collaborate in a way that capitalises on their strengths and compensates for their weaknesses, it will inspire a knowledge sharing environment that inevitably encourages the cross-pollination of ideas, which can spark major innovation.

Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organisational structure are shifting, and answer the all-important question: How do we engage Millennials?

Millennials are the product of a different time, with different values, different motivations, and different wants. Engaging Millennials shows you how to bring out their best and discover just how much they're really capable of.