Vivek Iyyani

A guide into what engages and motivates the millennial population working in organisations. By 2025, Millennials will form 75% of the global workforce, and more than half of them (58% of global Millennials) are living in Asia! As this huge demographic surges towards becoming a substantial contributor to Asia's workforce, organisations continue to face engagement and retention challenges while balancing...

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumers. Are you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of millennials and build lasting brand loyalty? The business world...

Showcasing the leadership competencies Millennials need when leading multi-generational teams which consist of Baby Boomers, Gen Xers, Millennials, and Centennials at work. The Millennial Leader explores how Millennials are poised to become our next great generation of leaders, quickly filling executive and management roles at all levels. If you're a Millennial, you're likely leading not just your peers, but also...