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Technology Entrepreneurship
Bringing Innovation to the Marketplace
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Technology Entrepreneurship
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This second edition of the critically acclaimed core textbook provides students from technology and science-based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy, and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas.
Technology Entrepreneurship provides students with comprehensive guidance on the specialised field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising, and marketing technological innovation. With real-life examples and case studies from a range of countries and industries, it equips students with the understanding required to successfully launch their products.
This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science, and computing technology programmes.
New to this edition:
- All chapters updated to reflect the evolution of theory and practice in the field
- New cases on digital entrepreneurship, growth, and scaling
- Extended geographical coverage of case studies
- Entrepreneurial practices updated to include recent research
- Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design, and crowdfunding developed and updated
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The book Technology Entrepreneurship provides a comprehensive guide for launching a technology-based venture, especially beneficial for STEM students unfamiliar with business concepts. It offers useful frameworks and tools for various entrepreneurial stages, from idea inception to business growth. The text is praised for its clear writing, rich examples, and inclusion of relevant topics that make the entrepreneurial journey more accessible.
Book Details
INFORMATION
ISBN: 9781352011173
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 12 December 2020
Country: United Kingdom
Imprint: Bloomsbury Academic
Edition: 2nd edition
Audience: Tertiary education
DIMENSIONS
Spine width: 28.0mm
Width: 164.0mm
Height: 240.0mm
Weight: 740g
Pages: 448
About the Author
Natasha Evers is Associate Professor of Business Strategy at Trinity Business School, Trinity College Dublin, Ireland and is Academic Director of the Management MSc. at Trinity Business School. Her main research lies in the field of international marketing strategy, SME and international entrepreneurial growth. She has published in international journals including International Business Review, Journal of World Business, Entrepreneurship and Regional Development, International Marketing Review; Journal of International Marketing and Journal of Small Business & Enterprise Development, among others. Natasha is also Visiting Professor of International Entrepreneurship and Marketing at Halmstad University, Sweden and is a Research Fellow at the Strategy and International Business Group, Molde University College, Norway. James A. Cunningham is Professor of Strategic Management at Newcastle Business School, Northumbria University, United Kingdom. His research intersects the fields of strategic management, innovation and entrepreneurship. His research focuses on strategy issues with respect to scientists as principal investigators, university technology transfer, academic, public sector and technology entrepreneurship, entrepreneurial universities and business failure. He has had papers published in leading international journals such as Research Policy, Small Business Economics, R&D Management, Long Range Planning, Journal of Small Business Management, Journal of Technology Transfer, Technological Forecasting and Social Change, International Marketing Management and the Journal of Rural Studies, among others. Thomas Hoholm is Associate Professor and Head of Department of Strategy and Entrepreneurship at BI Norwegian Business School. He has taught entrepreneurship and innovation at BI for the last 15 years, at graduate, post-graduate and executive levels, as well as to PhD and executive students of informatics, biotech and medicine at the University of Oslo. He is researching the management and organization of innovation, particularly related to the healthcare, energy and food sectors. His studies have been published in journals such as Human Relations, Organization Studies, Industrial Marketing Management, Journal of Business Studies, and Management Learning.
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